Privacy Policy

Welcome to Aderture (“we,” “our,” or “us”). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://aderture.com.

Aderture is a digital marketing agency located in New Delhi, India. We process your data in compliance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and strictly adhere to general international data protection principles.

We use the information we collect for specific, legitimate business purposes:

• Communication: To respond to your inquiries, schedule consultations, and provide customer support via the phone number or email you provided.
• Website Optimization: To analyze how our website is used and improve its functionality and content.
• Security: To detect and prevent technical issues or fraudulent activity.

We use cookies and similar tracking technologies to track the activity on our service and hold certain information. Specifically, we utilize the following third-party tools:

• Google Analytics 4 (GA4): Analyzes traffic patterns and user behavior.
• Google Tag Manager (GTM): Manages the deployment of tracking tags on our website.
• Google Search Console (GSC): Monitors website performance in search results.

These tools may collect data such as your IP address and browsing behavior. We do not currently use Meta Pixels or other advertising retargeting pixels.

We respect your data privacy. We do not sell, trade, or rent your personal identification information to others.

We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners and trusted affiliates. We may share your information with:

• Service Providers: Such as Google (for analytics) and our web hosting providers, solely for the purpose of operating our business and the Site.
• Legal Authorities: If required by Indian law or in response to valid requests by public authorities (e.g., a court or a government agency).

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

Visitor data collected via Google Analytics is retained according to Google’s standard retention periods and is automatically deleted thereafter.

Depending on your location and applicable laws (including India’s IT Act), you have the right to:

To exercise any of these rights, please contact us at hello@aderture.com.

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from anyone under the age of 13 without verification of parental consent, we take steps to remove that information from our servers.